Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.

Translational medicine underpins vascular medicine. It is fundamental to understanding how we treat patients with vascular disease and more importantly, how to prevent it. It is the rationale for drug design and production. Vascular medicine and translational medicine will take over and become the main reason for referring patients to hospital. Therefore, hospital-based clinicians working with basic scientists need to know about translational medicine, which educates and informs them about vascular medicine and how management should be based. This book is a primer for translational vascular medicine and discusses the evolving and exciting areas of basic science applied to vascular medicine. The book is based on the third vascular biology conference held at The Royal College of Physicians in 2008. It provides a large amount of new basic and clinical information and the contributors are world leaders.

These Conference Proceedings are intended to summarise the latest developments in diffraction and scattering theory as reported at the IU TAM Symposium on Diffraction and Scattering in Fluid Mechanics and Elasticity held in Manchester, England on 16-20 July 2000. This in formal meeting was organised to discuss mathematical advances, both from the theoretical and more applied points of view. However, its pri mary goal was to bring together groups of researchers working in dis parate application areas, but who nevertheless share common models, phenomenological features arising in such problems, and common math ematical tools. To this end, we were delighted to have four Plenary Speakers, Professors Allan Pierce, Ed Kerschen, Roger Grimshaw and John Willis FRS, who are undisputed leaders in the four thematic ar eas of our meeting (these are respectively acoustics, aeroacoustics, water or other free surface waves, elasticity). These Proceedings should offer an excellent vehicle for continuing the dialogue between these groups of researchers. The participants were invited because of their expertise and recent contributions to this field. Collectively, there were around 90 contrib utors to the Symposium from some 13 countries located all around the world. These included 45 speakers, 35 co-authors and about 10 other delegates. Individuals came from many of the major international cen tres of excellence in the field of scattering theory."

Understanding the many complex cellular and molecular mechanisms underlying human vascular diseases is essential in improving the treatment of this important and wide-ranging group of diseases that affect a large proportion of the world po- lation. This book is based on lectures presented at an International Vascular Biology Workshop held in London and chaired by Professor Dame Carol Black. The c- tents are complemented by some invited chapters, all written by world experts in areas of basic science and clinical medicine highly relevant to vascular biology and disease. We are particularly grateful to Professor Arshed Quyyumi, Professor of Medicine and Cardiology at Emory University, who with his research group and clinical colleagues, has provided a substantial contribution to this book. In common with our previous book - Vascular Complications in Human Disease: Mechanisms and Consequences published by Springer in 2008, our aim with this book is to highlight some of the established relationships between basic science and clinical medicine, and to outline new and exciting fields of research and practice in vascular biology and pathobiology. There are two sections: Basic Science of Vascular Biology and Clinical Aspects of Vascular Biology. In the first section, dealing with basic science, we have included three important growth areas: "Genetics and Gene Therapy" cover approaches to gene therapy and delivery systems, "Animal Models to Study Vascular Disease" with chapters on animal models of scleroderma, animal models of atherosclerosis, and finally on the endothelin system.

Arterial disease and inflammation are fundamental causes of many medical conditions. Recently, there have been several major advances in our understanding of the causes of diseases affecting the heart, lungs, kidneys, skin and blood vessels. The role of endothelium derived growth factors, nitric oxide and other messengers in vascular disease has been more clearly defined. New treatments targeting these molecular disorders are being used with beneficial effects. Further progress depends on a combined approach embracing basic and clinical research so that treatments of common, important diseases can be designed intelligently and logically.Vascular Complications in Human Disease presents our understanding of vascular disease, in reviews of the main strands of basic and clinical research written by leading international experts. It also identifies routes for further fruitful research and development. This concise and carefully edited book, avoiding repetition, includes the full spectrum of basic research which is not covered in other textbooks.

These Conference Proceedings are intended to summarise the latest developments in diffraction and scattering theory as reported at the IU TAM Symposium on Diffraction and Scattering in Fluid Mechanics and Elasticity held in Manchester, England on 16-20 July 2000. This in formal meeting was organised to discuss mathematical advances, both from the theoretical and more applied points of view. However, its pri mary goal was to bring together groups of researchers working in dis parate application areas, but who nevertheless share common models, phenomenological features arising in such problems, and common math ematical tools. To this end, we were delighted to have four Plenary Speakers, Professors Allan Pierce, Ed Kerschen, Roger Grimshaw and John Willis FRS, who are undisputed leaders in the four thematic ar eas of our meeting (these are respectively acoustics, aeroacoustics, water or other free surface waves, elasticity). These Proceedings should offer an excellent vehicle for continuing the dialogue between these groups of researchers. The participants were invited because of their expertise and recent contributions to this field. Collectively, there were around 90 contrib utors to the Symposium from some 13 countries located all around the world. These included 45 speakers, 35 co-authors and about 10 other delegates. Individuals came from many of the major international cen tres of excellence in the field of scattering theory."

Understanding the many complex cellular and molecular mechanisms underlying human vascular diseases is essential in improving the treatment of this important and wide-ranging group of diseases that affect a large proportion of the world po- lation. This book is based on lectures presented at an International Vascular Biology Workshop held in London and chaired by Professor Dame Carol Black. The c- tents are complemented by some invited chapters, all written by world experts in areas of basic science and clinical medicine highly relevant to vascular biology and disease. We are particularly grateful to Professor Arshed Quyyumi, Professor of Medicine and Cardiology at Emory University, who with his research group and clinical colleagues, has provided a substantial contribution to this book. In common with our previous book - Vascular Complications in Human Disease: Mechanisms and Consequences published by Springer in 2008, our aim with this book is to highlight some of the established relationships between basic science and clinical medicine, and to outline new and exciting fields of research and practice in vascular biology and pathobiology. There are two sections: Basic Science of Vascular Biology and Clinical Aspects of Vascular Biology. In the first section, dealing with basic science, we have included three important growth areas: "Genetics and Gene Therapy" cover approaches to gene therapy and delivery systems, "Animal Models to Study Vascular Disease" with chapters on animal models of scleroderma, animal models of atherosclerosis, and finally on the endothelin system.

A study of migration habits as a global phenomenon. Migration in History explores the nature and complexity of the movement of peoples, cultures, and ideas in historical context. This engaging volume presents essays from a variety of scholars to expand our understanding ofthe longstanding process and history of migration as an established global phenomenon. The articles examine population movements and their demographic, social, political, legal, and cultural causes and consequences in Medieval andModern Europe, South Asia, Israel, and China. Topics addressed include voluntary and forced movements of people within and between regions and nations; movement towards urban centers or dispersal into surrounding countryside; transfers of cultural objects, practices, and technologies; experiences of resocialization and the transfer, reconstruction, and creation of memories, myths, values and symbols; the role of local, national, and transnational legal institutions; the relationship between immigration, assimilation, religion, and acculturation; movement in the interest of ethnic autonomy or secession, and as a response to such dangers as deprivation, religious persecution, and the development of border zones within which populations move and interact. Contributors: David Abraham, Elspeth Carruthers, Hasia R. Diner, Luca Einaudi, Joshua Fogel, Gautam Ghosh, and Carl Ipsen. Anthony T. Grafton teaches European history at Princeton University; Marc S. Rodriguez is Assistant Professor of History at the University of Notre Dame.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Aaron Burr stood silent in his French, silk shirt. His damp palm slid hard against the smooth, wood handle of the gun as he sought the hammer. The insanity of the time place and purpose of the here and now flooded his mind. If I am killed this day, all of my dream, schemes and aspirations, of expanding the boarders of the United States, will be dashed upon the rocks of historical stupidity. If I kill Hamilton, it will be the same. I will be a marked man and just as politically dead. History will say that the man who could have followed Thomas Jefferson, as President of the United States, allowed pride and arrogance to steal his destiny.

THE PRINCIPAL is a novel about James Rahin, a young man whose goal is to become a Superintendent of Schools. After becoming certified as a school administrator, James obtains a job as a vice principal. When the school's principal esigns, Jim is appointed to the vacancy. His years as the school's principal brings him into conflict with his superintendent, staff, students and members of the board of education. James Rahin faces challenges involving drugs, violence and sex. The sory meld the lives of students teachers and other school related personnel into a colorful collage of conflict. Anyone who is or has been associated with a high school will be able to relate to the story situations the evolve. The conduct and dilemmas depicted in the novel are being played out in a school near you.

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Love and Promise is a story played out against the backdrop of a rural Upstate New York community where the grandson of Lebanese and Italian immigrants endeavors to overcome prejudice. A farm boy struggles to be accepted for his accomplishments rather than his ethnicity and lineage. James Rahin, tired of living the life of a dirt-poor farmer, dreamt of the good life. He wanted a nice house, a new car, and clothes that were not hand-me-downs. He observed that the glaring differences between his poor friends and relatives, and those who had the things he craved to have, was wealth. People with money either own a successful business or they were educated professionals. In his junior year of high school Jim became obsessed with the idea of attending college. His goal was to attend college and law school. Jim's attitude about life and women hardens when his older brother married an attractive blond. Jim saw the responsibilities of marriage forever alter Joe's priorities. Attending college could no longer be one of his brother's goals. Jim vowed that he would never allow anything or anyone to deter him from his dream. In high school Jim met Laura, a winsome girl who introduced him to a woman's warmth and passion. She tried to possess him with her body, but her carnal pleasures were not enough to sway him from his self-promise. Connie broke Jim's heart and set him on a path of distrust. Women were only visitors to his affection. He took what was offered but avoided the pitfalls of love. Through personal loss, an enlistment in the Marines, and bigotry at home and away- Jim stayed true to his promise. Then he met Hope. She made his blood boil. Her love would become the center piece of his greatest challenge.

FLIGHT FROM ALBEROBELLO is a story about John and Rose who fall in love in Italy at the turn of the 20th century. Rose is sent to America to forget about John, who, becomes an outcast. Beaten and driven from the tenant farm that he worked with his father, John, sets a course of action that will help him find Rose. Fearing for his life, John leaves Alberobello and follows Rose to America where he risks the ultimate sacrifice. The novel focuses on John's struggle as he attempts to meld old traditions into a new world laced with conflicting attitudes and values. After years of personal discord, John discovers that he, subconsciously, harbors many of the same intolerances that once forced him from the land of his birth. FLIGHT FROM ALBEROBELLO chronicles, fictitiously, the life of an immigrant in a small upstate New York City. It is a story secreted in the roots of many who were brave enough to seek a new life, in an unknown land, fraught with uncertainty and contradiction. For immigrants flooding to American at the start of the 20th century, it was a new frontier.

Lebanon, 1902. Hakim, a Christian rebel, is fighting against the oppressive Ottoman Turks. Betrayed by one of his own, he is forced to flee to America. There, the passionate youth finds his centuries-old Arab traditions challenged by a forbidden love. He must choose between his duty to his family and the beautiful woman he cannot resist.

Normalmente las fabricaciones de productos en serie, son tomados en un enfoque de aprovechar la maxima capacidad instalada de las maquinas, lo cual genera problemas logisticos en espacio de almacenamiento para la empresa; y si se opta por otro lado, una posicion conservatoria para no caer en esos problemas, puede ocasionar perdidas de negocio, pues nuestros clientes nos puedan pedir de un momento a otro cantidades de venta las cuales no se pueden cumplir. Panoramas de problemas para ambas decisiones, perdidas no solo economicas, tambien de imagen, futuras expansiones, entre otros. Establecer un punto de inicio con la informacion real de nuestros clientes, es la primera etapa de un concepto de "tirar" los procesos con una vision clara de cuanto producir para el momento indicado. Nuestro cliente se convierte en un socio estrategico muy importante, de manera que nos de la informacion mas real para poder atenderlo sin errores. Nuestra empresa consolida las demandas por cada cliente y las organiza clasificando datos necesarios para cada proceso, eso es solo la informacion minima necesaria para optimizar sus tiempos que concentren objetivos que si tendran una repercusion productiva."

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!